Via the Google Inside AdWords Blog, Google has announced that, come September 2nd 2008, it will carry out a clean-up campaign in Google Adwords. Termed as “Summer Cleaning”, all the AdWords reports that were created six months ago, i.e before March 2nd 2008, will be deleted from the Google AdWords records.

However, the deletion of reports will not affect the account data in any manner, whatsoever.

Most online marketers, especially the newbies in this field, fail to pay heed to the crucial aspect of a well-defined sales growth and assessment plan as they are more occupied with only conducting maximum sales per say. As the dictum that any and every website abides by is 'conversion', there are no two ways about formulating an optimal Online Marketing Plan that would help the online marketer realize this goal.

Various reports have been witnessed at Webmaster World, stating that Google might have disabled or removed AdSense advertisements from Google Cache.

Here are a few excerpts from the thread at Webmaster World:

“We used to all complain about AdSense displaying off topic ads when your page was displayed in the Google cache.

Last week we had reported that, Microsoft had applied a new upgrade to its advertising platform adCenter.

Now, via the adCenter Blog, Microsoft has announced that it has updated its keyword research tool, with a fully redesigned user interface, that would assist advertisers in locating keywords and plan campaigns in adCenter.

According to the adCenter blog, "This new resource complements the Microsoft adCenter Add-in Beta for Excel by providing access to the same deep audience insights directly in the adCenter Research tab."

At the beginning of this month, we had reported that, Google had blocked the widely used search engine rank checking tool 'WebPosition Gold'. Then, a few days later Matt Cutts and Googler JohnMu spoke about the reasons and the methods that Google employs to block such automated rank checking tools.

Now, according to Search Engine Roundtable, it seems that Google is hell bent on its resolution to evade and block scrapers, by deliberately changing the search results in an effort to confuse the scrapers.

Over at Search Engine Journal, Ann Smarty has evaluated some really beneficial tools that will assist you in determining the characteristics and tactics for page outlinking.

SearchStatus or SEOquake:

Both these Firefox browser extensions visualize 'on-page nofollow attribute usage'. This is accomplished by highlighting or striking through links that use rel=”nofollow”attribute.

Iwebtool Visual PageRank:

This particular tool visualizes “on-page internal toolbar PageRank distribution". In addition to this, it also shows the external links and links using rel=”nofollow” attributes.

Eric Enge of Stone Temple Consulting had recently conducted an interview with Google's Maile Ohye, who is an integral part of Google Webmaster Central.

Here are a few excerpts from the one on one interaction between Eric Enge and Maile Ohye:

Over at the Google Blogoscoped, a post has surfaced, along with a video that has covered the Google Dance Event 2008. This is an annual event that provides a platform for Google and non-Google employees to to meet up after the SES or Search Engine Strategies Conference.

In the month of March of this year, Google had launched the free advertising platform known as 'Google Ad Manager', that had been designed specifically for small and medium-sized Google AdSense publishers. However, Google Ad Manager was initially available to a handful of publishers who were testing the service in its Beta phase.

At BlogStorm, Patrick Altoft has come up with an interesting post, according to which, Google it seems, is in the process of changing its algorithms, thereby drastically reducing the importance it used to give to anchor text. Yesterday, we had reported about issues with rapid title changes and Google rankings.